Why we built FieldCommerce
Most field service software was built by people who've never ridden in a service van. We wanted the FSM the techs in the truck would actually build.
Sunday night, 8pm. Forty-seven scribbled tickets and a whiteboard that was lying by 11:30 the day they were written. The dispatcher's buried in sticky notes. The QuickBooks export takes a beer to finish. The customer who paid in 87 days. The estimate that took three phone calls.
If you run a 3-truck shop, you know that scene. We do too. Field service software was supposed to fix all of it years ago. Mostly it just gave us a different surface for the same problem.
The wedge
FieldCommerce is the FSM the techs in the truck would actually build. Runs your shop without the paperwork, without the SaaS-jargon, and without the ServiceTitan ransom note.
That's the whole pitch. The field service category has two ends:
- Jobber and House Call Pro are loved for what they are — small-shop friendly, simple to start, fair pricing. But there's a ceiling. Once you outgrow the basic flows, you outgrow them.
- ServiceTitan is the other end — enterprise-priced, 6-month implementation, a "success manager" you have to keep happy, and 90 minutes of demo calls before they tell you the price.
Between those two, there's a giant gap. Most shops with 1 to 8 trucks live in it.
That's our shop.
What we're building
A field service CRM for the boss in the truck, the tech with wet boots, and the dispatcher staring at the whiteboard at 4:47pm on Friday. The job-management system, the dispatch board, the quoting flow, the invoicing, the customer comms, the AI that actually answers your business questions instead of just summarizing them — all of it built around one assumption: you don't have a back office. You have one person doing six jobs and they need the software to be on their side.
If your shop runs from a truck and a kitchen table, you should be our customer. If you've already outgrown Jobber but you'd rather close shop than pay ServiceTitan implementation fees, you should be our customer. If your current FSM has 30% of the features your business actually uses and 70% you've never opened, we should talk.
What's next
We're talking to operators directly this month. If you run a small-to-mid trades shop and you're tired of dispatching from sticky notes, get in touch. Founding customers lock pricing that won't be available again, and we want to learn from your actual workflows, not from a marketing persona.
The blog from here will be plain talk for operators: real numbers, real workflows, real tradeoffs. No "leverage your stack" posts. No "synergize your operations." Just what we're learning from the trades, and what we're shipping based on what you tell us.